Young adults aged 18-24 are still more likely to binge drink or drink at high risk compared to drinkers aged 25 and over, despite a rising number of young people abstaining from drinking. According to the latest report by Drinkaware, The Sober Myth: Are Young Adults Really a Generation of Non-Drinkers, 79% of the 5,200 young adults surveyed still consume alcohol despite having…

In June, Lucy Britner travelled to Alentejo and Dão in Portugal to talk to Luisa Amorim about her wineries, brand Portugal and the next generation of drinkers. To read part 1, click here.  There’s often debate in the trade about Portugal’s indigenous grape varieties, and how hard many of them are to pronounce. Some schools of thought have been that the way…

Carlsberg Marston’s Brewing Company (CMBC) has rolled out a new TV ad campaign for its San Miguel Spanish beer brand. The ‘Here’s to the Seekers’ campaign is described as a “multi-million pound investment” showcasing the “authentic Spanish lifestyle”. The ad has launched across UK TV including Sky, ITV and Channel 4, along with outdoor campaigns in London, Manchester, Birmingham, Leeds, Liverpool, Cardiff and Brighton. CMBC…

Vins de Provence has launched a campaign as the trade body looks to engage a new generation of rosé drinkers.  Featuring images by photographer Philippe Jarrigeon, the first campaign billboard was unveiled in London last week, with more OOH, social media and digital advertising to come. The imagery, which was developed in partnership with Parisian communications agency Jésus et Gabriel, draws on…

New Zealand wine producer Villa Maria has lined up its “biggest ever” brand campaign in the UK, in an effort to recruit more Marlborough Sauvignon Blanc drinkers. The Live in the Delicious activation, which launched today (May 22), will feature out of home, social media and digital activity, as well as in-store promotion and a PR campaign. Global marketing and communications director Sarah Szegota said:…

Drinks lifestyle programme The Three Drinkers will return to Amazon Prime with a third series next month. The Three Drinkers in Cognac sees drinks experts Aidy Smith and Helena Nicklin (pictured L-R), together with travel journalist and influencer Eulanda Shead-Osagiede and Virgin Radio presenter Eddy Temple-Morris, tour the Cognac region in an effort to dispel stereotypes around the drink and showcase the food and culture. The…

The Wine and Spirit Trade Association (WSTA) has warned of further tax increases on wine ahead of the spring budget announcement on March 15. With a new alcohol duty system – which will tax alcohol according to strength – due to come into action on August 1 2023, the WSTA predicts that around 90% of still wine will see a 9% duty rise.