What will the drinks packs of the future look like? Lucy Britner reports from the recent Act for Change symposium in Bordeaux
From reusable packaging and recycling to going plastic-free and carbon neutral, there’s a lot being said about sustainability right now. How can you cut through the noise to find the issue that matters most?
Here’s a sobering thought: According to ad agency McCann, most consumers believe that brands and businesses have a greater ability to create positive change than governments.
We have come a long way from the early low-intervention wines, which hit shelves in the UK around a decade ago. Volatile, expensive, and often unexpectedly fizzy, many had me gasping in relative joy at the first glass of stringy claret afterwards.
Jeff Evans back with his bimonthly beer review.
Breaching geographical and flavour barriers holds the key to unlocking future cider sales, says Daniel Hooper, co-founder of YesMore drinks marketing agency