The term ready-to-drink hardly seems adequate these days to describe a category that has fractured and fragmented into almost as many style variations as there are brands.

Highlighting the spicy notes of cinnamon, nutmeg and vanilla in rum should be a more approachable flavour push for retailers than the traditional gin botanicals of juniper, orris root and angelica.

There are a multitude of roles and career paths in the drinks industry but the idea of moving into the sector for the first time, or shifting across or upwards into a new role, might seem challenging, particularly in an industry that promotes and thrives on well-established relationships.

Nielsen client delivery team leader Rob Hallworth delves into how shoping behaviour has changed throughout lockdown.

A year ago, on March 12 2020, my company hosted our last tasting of the year. The theme, chosen in December, was 'Party Fizz for Spring'. Four days later, the streets were empty.

Recent events concerning the Brains brewery in Cardiff have been painful to watch.

It’s fair to say Christmas was different in 2020.

I used to quite like January.

One of the defining characteristics of the craft beer revolution has been a relentless emphasis on flavour.

Anyone who has been into a supermarket in the eight months since the British public were first instructed to stay at home would agree that the shopping experience has changed significantly.

Back in May (which feels like two years ago) I took the opportunity to reflect on the positive aspects to be taken from the initial lockdown, highlighting the strengths inherent in more traditional independent retail business models and supply chains.