Human resilience as well as lessons from the past will help the wine industry face into climate change, according to a group of experts speaking at the Act for Change Symposium in Bordeaux this week.
As social media becomes increasingly competitive for drinks brands, platforms are changing their business models to propel paid content to the top of consumers’ feeds. However, what happens to brands relying on organic engagement?
Earlier this month, Drinks Retailing caught up with Sogevinus CEO Sergio Marly Caminal and international business manager João Tamagnini Belo at Prowein. The company’s flagship Kopke port is the main focus for the producer, with a 50-year-old Tawny and 50-year-old White Port being unveiled at the show. But elsewhere, Sogevinus has big plans for tourism and still wine
“Wider aisles, better conversations and more time.” These were among the positive comments from the side-lines at both this year’s Prowein and London Wine Fair.
What started with Beaujolais Nouveau has developed into a marketing must-have for almost every grape, country and region: your own day, week or month.
First it was Covid, now inflation; two factors that have and will affect purchasing within a number of supermarket categories including beer, wines and spirits. Alcohol was one of the FMCG categories most positively impacted by the pandemic, with an upturn in sales as people drank more at home.