Dawn Davies MW of The Whisky Exchange and Jen Baernreuther of Speciality Drinks predict the leading trends of 2020:
Borough Wines owner Muriel Chatel was busy wholesaling French wine to the on-trade when Britain was plunged into an economic crisis in 2008. She had been running a stall in London’s Borough Market for six years by that point, but the wholesale arm of the business provided a crucial revenue stream. Suddenly lots of restaurants stopped paying their bills and she needed to change tack, so Chatel decided to embark on an expansion drive.
A page has turned in Beaujolais, Georges Duboeuf has passed.
Certain groups of consumers are drinking less wine and fewer alcoholic drinks, and when they do drink, they are becoming more mindful in their choices, which has had an effect on penetration in the wine category.
Innovation has been everywhere in the off-trade this year: canned wine is now a staple in UK supermarkets, the ready-to-drink category has exploded and you can even find hemp-infused drinks on the supermarket shelves.
When it comes to the terrors of the Halloween just past, Brexit took centre stage and on the streets of London kids and their parents dressed up as everything from Dracula to Boris Johnson. But there are more terrifying spectres than these at large in the wine world.
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