The latest beer review by Jeff Evans GIESINGER MÜNCHNER HELL, 4.8%  Now 15 years old, Giesinger is an upstart in Munich brewing. Its development and expansion from a garage operation to a €20 million site has been financed largely through crowdfunding and now it stands as a serious rival to the long-established six other local breweries. What’s made this growth possible (apart from money) in…

Navigating risk is part of daily life for every adult on the planet. Whether it’s deciding what to eat, where and when to cross the road or whether to participate in activities like sports or sunbathing, we constantly evaluate the possible consequences of our choices and decisions. Drinking alcohol is another example of a lifestyle choice which many millions of people around…

Drinks stores are continuously looking for new ways to stand out and remain profitable, and one potential way to do this is to become a hybrid business, blurring the lines between retailing and the on-trade. While such a transformation can elevate the success of small businesses selling alcohol, the changes needed must be carefully thought out, to facilitate a smooth transition and…

Back in the 1980s heyday of advertising there were a handful of TV channels and newspapers, limited out-of-home media spots, and no accurate viewing figures, detailed audience profi ling or attention data. The ad industry had to be incredibly creative to stand out and attract attention. Fast forward and we now have literally millions of marketing touch points, both organic and paid,…

Jeff Evans appraises four recently-released beers STIEGL HELL, 4.5%  Beer importer Euroboozer has been a supporter of the Austrian brewery Stiegl for many years, bringing its Goldbräu lager into the UK and, more recently, its radler beers. The latest delivery from the Salzburg brewery is its Hell, which is as delicate and fragrant a lager as you could hope to discover. It pours an…

Sustainability. It sounds good, modern, well-meaning, the sort of thing New Labour might have come up with. But what exactly are we talking about when we talk about sustainability?  It’s hard to do the topic justice so briefly, but let’s start with what it isn’t. It isn’t simple. It isn’t recycling. It isn’t even getting rid of plastic bags. These may be elements…

Received wisdom says that branded spirits won’t sell in significant volumes in convenience stores. They do, of course, but to sell them successfully requires understanding how. Theoretically, establishing an attractive, well-stocked fixture incorporating well-known spirit brands should get sales rolling. Except the real world isn’t like that. Apart from anything else, space is limited. However, there are some basics that do get…