Alcohol-free spirits brand Seedlip has launched a nationwide marketing campaign as brand owners look to inspire drinkers to experiment with low/no serves. 

From October onwards, the campaign will run across social, digital and on demand broadcast platforms, with around £1m expected to be invested in media advertising over the course of the next year.

Created in collaboration with advertising agency Anomaly, the campaign focuses on Seedlip’s core flavours – Grove 42, Spice 94 and Garden 108 – alongside the slogan ‘Drink Interesting’, with the aim to highlight the versatility and quality of the Seedlip range.

Lucy Barrett, marketing manager for alcohol-free spirits at Seedlip’s parent company Diageo, said the demand for low/no drinks is continuing to grow, adding: “Seedlip has always been a pioneer within this space so it’s important, as the category evolves, that it remains at the forefront of trends and champions the incredible quality and craft that alcohol-free spirits have to offer.”