Charity Drinkaware has today launched a five-year strategy, setting out a target to reduce the number of risky drinkers in the UK by two million by 2030. 

At present, around eight million people in the UK fall into the risky drinker category. Of these, seven million drink above the Chief Medical Officers’ low-risk guidelines but are not at the highest level of harm. 

Drinkaware said that many people in this group do not recognise their level of risk or routinely discuss their drinking habits with healthcare professionals. However, the charity believes they represent a significant opportunity for prevention. 

To achieve its goal, Drinkaware said it will focus on three core objectives: reinforcing moderation as a cultural norm, providing people with the guidance and support they need and working collaboratively to influence and accelerate shifts towards moderation. 

In addition, the charity plans to expand its strategic partnerships, deliver more public awareness campaigns and enhance its digital tools, including its free Drinking Check service, Service Finder and Drinkaware app. 

Karen Tyrell, CEO of Drinkaware, said: “As we reflect on progress in our 20th anniversary year, we’ve seen substantial positive changes in drinking behaviour across the UK.  

“People are drinking less often, average consumption is down and more drinkers are staying within the Chief Medical Officers’ low-risk guidelines. There’s a lot to celebrate here, but our work isn’t done. 

“By 2030, our shared ambition is to see two million fewer risky drinkers in the UK. This new target has been developed with industry partners and stakeholders and aligns closely with the NHS 10-year plan’s focus on prevention and early intervention.”