Consumers are choosing low and no alcohol products all year round, according to new research. An online survey by YouGov, commissioned by industry watchdog the Portman Group, found that 32% of UK drinkers now “semi-regularly” consume low and no abv products. The 2021 figure marks a 7% increase on 2020. The new study also found that a fifth (20%) of those who have tried low…

NielsenIQ’s client team leader Rob Hallworth looks at the imapct of the pandemic on new legal age drinkers.  We talk a lot about how consumer habits have changed during the Covid-19 pandemic. Will consumers go back to “normal” and what will that look like? Of course, the importance of understanding changing consumer dynamics is clear, but remember some habits are also being formed during these…

Wine bar group Vagabond has launched a wine subscription service, as it looks to use artificial intelligence to discern drinkers’ likes and dislikes. The service, called Vagabond SOMM, includes a monthly or twice-monthly subscription to five 100ml taster bottles. The idea is to allow drinkers to “discover lesser-known grape varieties, emerging wine regions, and upcoming producers, and ultimately learn more about their own wine preferences…

Shopping local and buying more sustainable products are just two trends accelerated by the pandemic. And both are proving important to the gin category, finds Lucy Britner There are a heck of a lot of gin brands out there. And in a market so crowded, it has become important to look at what drinkers really want. “With so many gins in the market, consumers…

McGuigan Wines has kicked off 2021 with a partnership with The Three Drinkers and their ‘Mind, Sense & Soul: Life Hacks for a Calmer 2021’ campaign, with focus on its alcohol-free range, McGuigan Zero. The campaign features a series of videos hosted by TV presenters and drinks writers, Aidy Smith and Helena Nicklin. The duo showcase tips and coping mechanisms that have helped them to…

Wine is enjoying a “mini-boom” in the Covid-19 era, but dark economic clouds are on the horizon for the category, according to the latest report from Wine Intelligence. The Wine Consumer Trends in the Covid-19 Era report shows wine drinkers across key consumption markets have been turning more often to wine during the Covid-19 pandemic, spurred by new “lockdown” occasions, and more drinking outside of…

Jose Cuervo has teamed up with Lucky Liquor Co and Mothership and Mothership Scotland to create Keeping Faith With Paloma, a “lip-smackingly delicious and refreshing take on the classic”. With so many bars facing uncertainty, Jose Cuervo is calling on drinkers to keep positive, and keep rooting for their local bartenders. With Mexico’s most popular tequila cocktail being celebrated around the world on Friday May…