Jose Cuervo has teamed up with Lucky Liquor Co and Mothership and Mothership Scotland to create Keeping Faith With Paloma, a “lip-smackingly delicious and refreshing take on the classic”.

With so many bars facing uncertainty, Jose Cuervo is calling on drinkers to keep positive, and keep rooting for their local bartenders.

With Mexico’s most popular tequila cocktail being celebrated around the world on Friday May 22, drinkers can show their support for bartenders by raising a glass at home. 

Profits from the sale of the at-home cocktail will go to The Drinks Trust, providing essential support, care and assistance to the drinks industry workforce. Priced at £8, orders can be placed here:

The Keeping Faith With Paloma bottled cocktail is made by the masterminds behind the Lucky Liquor Co, bartending duo Jason Scott and Mike Aikman.

It contains Jose Cuervo Especial Reposado, fresh lime juice, fresh golden grapefruit juice and agave syrup and is presented alongside a bottle of small batch, hand crafted Bon Accord x Lucky Liquor Co. Salted Pink Grapefruit Soda. Simply open, salt rim your glass (optional), pour the bottles over a highball filled with cubed ice, add a wedge of grapefruit and raise your glass to your local bar team.

The history of the Paloma is unknown, with no one certain who invented the cocktail or when it was created. Some credit a legendary bar owner in the town of Tequila in Jalisco, Mexico with other sources believing it may have originated as early as the 1860s. The cocktail’s distinct flavour and use of fresh-made ingredients has made it Mexico’s most popular tequila cocktail.

From March 2020, The Benevolent became known as The Drinks Trust and it continues to support the members of the drinks industry as it has since 1886. All profits will be going to The Drinks Trust.