We’ve just had the wettest February since records began, but perhaps of more immediate importance for the drinks trade, it was preceded by the…
We’ve just had the wettest February since records began, but perhaps of more immediate importance for the drinks trade, it was preceded by the…
More than 50% of alcohol drinkers claim to have tried a low-alcohol product, but a further 13% say they do not recall seeing one available for sale anywhere, according to a survey conducted by YouGov for The Portman Group. The latest survey from the alcohol social responsibility body shows that 59% of alcohol drinkers have tried a low-alcohol product, which in this case refers to…
Majestic has teamed up with Curious Brewing to produce a beer aimed at Sauvignon Blanc drinkers. Curious Cuvee IPA has been created by a “combination of minds”, including former Brewdog and now Curious managing director, Gareth Bath, head brewer Matt Anderson and Chapel Down head winemaker Josh Donaghay-Spire. The two companies said they saw a “huge opportunity” in tempting the 70% of beer drinkers who…
Atom Brands is introducing The Character of Islay Whisky Company, with the aim of “reaching a wider pool of whisky drinkers” with continuous liquid, rather than small batch and single cask expressions. The company has launched two whisky brands with the rebrand of Darkness, which formerly comprised limited edition releases. Sam Simmons, head of whisky, said: “Atom Brands has built…
In the digital era, it’s perhaps fitting that our opinions have become binary. Online, we tend to only see viewpoints we already agree with, and this feedback loop of positive reinforcement makes us increasingly polarised. Consequently, the middle ground has been abandoned and accommodating your opponent’s view has become something for only the very brave or the very stupid. I’ll let you decide which…
Drinkaware has launched a £1 million marketing campaign designed to encourage more Brits to take drink free days throughout the week. “We’re all going on a no alco-holiday, drink free days for me and you!” is the lilting jingle that is sure to worm its way into your ear over the next eight weeks. It features in a series of radio ads and there are…
Several major UK wine suppliers have banded together to launch a campaign aiming to secure a tax break for the nation’s favourite tipple. Companies like Treasury Wine Estates, Concha y Toro and Enotria have created a lobbying group called Wine Drinkers UK and a social media campaign using the hashtag #CutBackWineTax. It launched today because August 12 marks the point in the year when wine…
It is a good time for retailers to focus on Scotch whisky. Father’s Day is looming and an increasing array of whiskies – particularly in gift packs – make for a perfect present for dads of all ages. In addition, younger consumers are showing more interest and, while this may be a daunting category for some, a well-curated Father’s Day display could tempt new drinkers.
