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Asahi Super Dry beer is set to launch its largest multi-channel advertising campaign in the brand’s history. The Japanese beer brand will run its ‘Beyond Expected’ campaign across TV, VOD, audio, digital and OOH channels from May as the brand hopes to “build on the success of recent years”. It will focus on the beer’s “unique super dry taste” which is inspired by dry…
Speciality Brands has been appointed as UK distributor for Beluga Noble Russian vodka. Beluga vodka joins the premium spirits agency’s portfolio, which includes Hine, Diplomatico, Cocchi, Nikka and Michter’s. Chris Seale, managing director, Speciality Brands, said: “The higher end of the vodka category is currently experiencing a resurgence and Beluga vodka presents us with a truly exciting opportunity. The brand is well-respected and has already…
Brockmans has appointed former Diageo chief executive Paul Walsh to its Advisory Board, as it finalises a five-year growth plan designed to double sales. The drinks industry veteran will help shape the strategy for the next phase of the Brockman’s development, the company said. A major part of this strategy is focused on extending its international footprint, particularly in the US. Neal Everitt, co-founder and…
A new UK-based drinks company is gearing up to tap into the growing interest in super premium spirits. Tortuga Brands was set up by managing director Gary Hazell and board director Peter Davie; collectively the duo have years of experience in the international drinks industry. With Tortuga the pair hope to offer “a fresh approach to brand building” by looking after super premium spirits both…
A new super-premium organic vodka from Finland has hit UK shores. Tom of Finland Organic Vodka is inspired by pioneering Finnish artist Touko Laaksonen whose work made an important contribution to 21st century gay culture. The vodka, which is made from organically grown wheat, rye and pure arctic water; is 100% organic and has no added sugar. A percentage of each bottle will be donated…
Asahi Group Holdings, the new owner of Peroni Nastro Azzurro, Grolsch and Meantime, has announced the completion of its acquisition of Miller Brands and the formation of Asahi UK. The announcement coincides with the confirmation that AB InBev has successfully completed the deal to acquire SABMiller. As part of the acquisition of SAB Miller, AB InBev was forced to sell a number of its and…
Japanese brewer Asahi is launching Super Dry Black, a dark lager brand into the UK market. Super Dry Black is an extension of the Asahi Super Dry brand, which is Japan’s most popular lager. The new variant uses roasted malt to achieve a deeper flavour, despite using the same yeast as Super Dry. However, it retains the lightness of the original. Asahi Super Dry Black…
