A new super-premium organic vodka from Finland has hit UK shores.
Tom of Finland Organic Vodka is inspired by pioneering Finnish artist Touko Laaksonen whose work made an important contribution to 21st century gay culture.
The vodka, which is made from organically grown wheat, rye and pure arctic water; is 100% organic and has no added sugar. A percentage of each bottle will be donated to the Tom of Finland Foundation, a charity dedicated to promoting tolerant attitudes towards sexuality and the reservation of erotic art.
The vodka is being launched in the UK to coincide with the release of biographical film Tom of Finland, directed by award-winning Finnish director Dome Karukoski. The film tells the story of the artist’s extraordinary life and features Niklas Hogner, Tom of Finland Organic Vodka’s brand ambassador, who plays Kake.
Olli Hietalahti, ceo of Spirit of Tom, said: “We wanted to create a super premium Finnish vodka that truly embodies Tom of Finland – something bold, daring, flirtatious and playful, just like the artist’s renowned work.”
Tom of Finland Organic Vodka is distilled in Finland by Lignell &Piispanen, founded in 1852. The brand is being launched in the UK by Spirit of Tom, ex-advertising creatives from One Eyed Spirits, the team behind Ron de Jeremy Rum. UK distributor Spirit Cartel is responsible for securing key trade and off-trade accounts.
The drink is already available from specialist spirit retailers Gerry’s Wines & Spirits and Master of Malt at £32.50 for 50cl, and wholesalers including Venus Wine & Spirit Merchants.
