Brockmans has appointed former Diageo chief executive Paul Walsh to its Advisory Board, as it finalises a five-year growth plan designed to double sales.
The drinks industry veteran will help shape the strategy for the next phase of the Brockman’s development, the company said. A major part of this strategy is focused on extending its international footprint, particularly in the US.
Neal Everitt, co-founder and chief executive, said: “I am delighted that Paul has agreed to join us on the exciting next leg of our journey.
“His industry knowledge, experience and contacts will help us achieve our ambition of doubling sales and becoming the best super-premium gin business in the world.
“Paul’s success in developing a multi-national business will be particularly relevant as we grow Brockmans’ international presence. We still see huge potential in Europe but also in the US, where ultra-premium gin sales grew 25% in 2018. The US market is still in its infancy, several years behind established gin drinking countries in Europe such as Spain and the UK. This represents a great opportunity that Paul will help us capitalise on.”
Walsh was chief executive of Diageo for 13 years before stepping down in 2013.
Brockmans is a super-premium “new-style” gin, launched in the UK in 2008, Spain in 2010 and the US in 2014. It is made in the heart of England using 11 botanicals from around the world.
Brockmans was the UK’s second-largest super-premium gin in 2018, and sixth largest worldwide, according to Nielsen data.