Unlike the wider wine category, rosé is growing, according to the Wine and Spirit Trade Association’s (WSTA) latest Market Report. 

Bucking the trend of decline, rosé saw a 3% increase in volume sales last year and a 5% rise in value, generating £882m in sales. 

According to the WSTA, these findings span all seasons of the year, showing that the drink is now consumed year-round rather than exclusively in the summer months. 

Steadily climbing each year, the report continued that in 2025 the equivalent of 129 million 75cl bottles were sold, compared to 125 million bottles the previous year and 122 million bottles in 2023. 

Miles Beale, CEO of the WSTA, said the figures contrast with the sales of red wine, which saw volume declines of 6% over the last year. White wine likewise saw declines of 4%. 

Beale said: “White and red wine sales are in steady decline and have been since 2023. However, rosé is providing some light relief, showing steady growth throughout the year as sales patterns reveal it is no longer being sidelined to just a summer drink.    

“Seeing a rise in rosé sales will give the wine sector a much needed lift, as beleaguered businesses continue to battle with unnecessary burdens of red tape and taxes.” 

Poppy De-Courcy-Wheeler, rosé buyer at Waitrose, commented: “It’s no secret that rosé has become an all-year-round tipple and not just when the sun’s out. Whether our customers are looking for something light and dry for enjoying with friends, or something a bit more substantial to pair with food, there’s an option for all occasions.” 

Likewise, Beth Birrell, wine buyer for rosé at M&S Food, said: “Here at M&S, we’ve always been big believers in rosé not just being for summer and we are currently seeing good growth for our pink wines all year round – including in the run up to Easter. 

“It was fascinating to see that our rosé sales at Christmas were nearly double those in the hottest week of July, driven predominantly by sparkling rosé.”