A handful of drinks brands and retailers have joined a new movement to reduce harmful drinking. Led by the International Alliance for Responsible Drinking (IARD), the new Global Standards Coalition has been signed by 80 businesses, including Spar, The Whisky Exchange and the Retail Alcohol Standards Group UK. Existing IARD members such as Pernod Ricard, AB InBev, Heineken and Moët Hennessy are also participating. As…

Drinks agency Drinks One has launched an e-commerce platform aimed at both consumers and trade. According to owners, the new platform aims to address the challenges that smaller drinks brands face when entering the UK market. “Traditionally, sales channels include importers, distributors, and retailers, all taking their cut of the final sale – if brands can gain listings with retailers and wholesalers in the first…

Traditionally a time for luxury, the drinks industry is now looking to make the most of the gifting season without compromising on sustainability or affordability, finds Rachel Badham We’re expecting a bumper Christmas 2023 season, but as the cost of living crisis continues, it’s important to offer a range of alcoholic drinks to suit all budgets,” says Jo Taylorson, head of marketing & product management…

Accolade Wines has appointed Derek Nicol to the position of managing director, Europe, following the resignation of Caroline Thompson-Hill to “pursue an opportunity in the UK retail sector”. Before joining Accolade in 2020, Nicol served as regional operating officer for EMEA and supply chain director, EMEA and Asia, for Treasury Wine Estates. As part of the change, Joe Russo will succeed Nicol as chief supply…

Actor and comedian Ricky Gervais has become co-owner of Dutch Barn Orchard Vodka maker, Ellers Farm. The B-Corp certified distillery said today that Gervais would take creative leadership and “lead global brand awareness and marketing efforts”. According to North Yorkshire-based Ellers Farm, the actor had been searching for an opportunity to partner with “a sustainable and ethical spirits business”. Gervais said: “I’d been looking…

Hooch has announced its first mobile game ahead of the festive season as it looks to boost consumer interest in its original Hooch lemon variant while offering drinkers the opportunity to win prizes.  Running for 12 weeks throughout the Christmas and New Year, the game, Zest Quest, involves pairing Hooch fruits to win points. Players who score enough points in two minutes can win Hooch…

The £400k campaign, spearheaded by the brand’s distributor Spirit Cartel, will initially focus on London and Manchester, with further activations planned in early 2024.  The campaign, titled ‘Don’t Mention It’ will run across digital platforms, social media and OOH advertising. It features imagery of the Four Roses bourbon bottle which has been ‘vandalised’ to hide the brand name with the aim of encouraging younger consumers…