The road to success has not been straightforward for hard seltzers in the UK market. The term ‘hard seltzer’ has never sat easily with UK…
The road to success has not been straightforward for hard seltzers in the UK market. The term ‘hard seltzer’ has never sat easily with UK…
The hype around hard seltzers in the UK is still palpable, but as the category hits bumps in the US, Lucy Britner asks if growth can remain strong this side of the pond. “The unexpected rapid slowdown of hard seltzer category growth this summer significantly impacted our business.” These were the words of Truly hard seltzer owner Boston Beer Co’s president & chief executive Dave…
Flavoured Alcoholic Beverages (FABs) were the only alcoholic drinks category to grow sales in the grocery channel during the 12 weeks to the end of October. The latest figures from Kantar show that FAB sales grew 11.7% to just over £60m, compared to the same period a year prior. Fraser McKevitt, head of retail and consumer insight at Kantar, said growth is being driven by…
The IWSR has forecast robust volumes growth for hard seltzers in the UK market over the next four years. The insights specialist said today that hard seltzers are set to grow an annualised average growth rate of 90% from 2020 to 2025, in the UK. The IWSR said growth is being driven by “consumer demand for flavourful drinks with ‘better-for-you’ attributes”, and predicts that hard…
Although still in its infancy in the UK, the hard seltzers category looks like it has plenty of potential with UK consumers. Sonya Hook reports: The UK’s hard seltzer category is currently worth more than £10.4 million (CGA and Kantar, year to November 2020) but is forecast to reach around £600 million by 2025, equivalent to the current size of the RTD category (Nielsen,…
Treasury Wine Estates is breaking into the hard seltzer category in the UK via its wine brand 19 Crimes. 19 Crimes, which TWE says is the UK’s number one millennial wine brand, is adding two new hard seltzer products to its portfolio to appeal to a new generation of wine drinkers. Presented in a 33cl can with a unique design which aims to leverage the…
The Portman Group has released new guidance on hard seltzers. The social responsibility and regulatory body has also released the results of consumer research, which shows that just 7% of UK consumers have heard of the term ‘hard seltzer’. In November 2020, the Portman Group commissioned YouGov to carry out consumer polling on perceptions and understanding of the terms ‘hard’ and ‘hard seltzers’. Highlighting their…
Chase Distillery is extending its spirits expertise into the emerging seltzer category with an RTD range called Chase’s Gin Seltzers. The trio of drinks blends Chase Gin with sparkling water, sourced on the family farm, and with no artificial ingredients. The natural botanical flavours include Pink Grapefruit and Pomelo, Seville Orange, and London Dry & Lemon gin. The producer aims to tap into the “active…
