Hard seltzers, RTDs and the story behind Drty’s rebrand – analysis

The road to success has not been straightforward for hard seltzers in the UK market.  The term ‘hard seltzer’ has never sat easily with UK…

What’s next for RTDs?

Did the pandemic put paid to hard seltzers’ potential? Are people really sharing large bottles of premixed cocktails at home? Or are we all just…

Cider meets RTDs – analysis

The arrival of Heineken’s Strongbow Ultra Dark Fruit has been one of the most talked-about drinks launches of 2022. In case you’ve missed it –…