It’s not very often that a new category emerges in drinks. There are plenty of fruity, spiced and pink spin-offs, and there is now a…
It’s not very often that a new category emerges in drinks. There are plenty of fruity, spiced and pink spin-offs, and there is now a…
Kopparberg is launching its own range of Hard Seltzers. The three-strong range, in flavours of Mixed Berries, Black Cherry and Passionfruit, are 5% abv each with 93 calories per can. The drinks will be available across Tesco and Morrisons stores from the end of May. Kopparberg Hard Seltzer is made from the producer’s trademarked KopparSpirit, which is an alcohol base made from fermented fruit that…
The hard seltzer category has attracted another contender in time for the summer season. Long Shot hard seltzers will hit the UK market on May 1, with three variants: Strawberry & Rhubarb; Raspberry & Blackcurrant; and Grapefruit. Each drink is a blend of fruit, sparkling water and alcohol with less than 70 calories per bottle and 4% abv. They are packaged in environmentally-friendly cans, priced…
Innovation has been everywhere in the off-trade this year: canned wine is now a staple in UK supermarkets, the ready-to-drink category has exploded and you can even find hemp-infused drinks on the supermarket shelves. The next wave of innovation to hit the off-trade will take inspiration from our friends across the pond. Think about an iced tea or coffee, or a cold…
