Wagon Tree, rrp £5, includes a Chenin Blanc, a rosé and a Cabernet/Merlot designed to suit UK palates.

Innovation brand manager Rachel Hawes said: “The South African category is on the increase and we believe the market is now ready to receive a contemporary premium quality wine brand with an affordable price tag.

“Wagon Tree’s £5 recommended retail price is significantly higher than other brands on the market. This price point guarantees the consumer excellent quality wine and retailers an increased profit margin.”