The multi-million-pound Luss Distillery was launched in Loch Lomond yesterday (2 February).
Officially opened by the first minister of Scotland, John Swinney, the distillery and visitor experience has been described as an investment in whisky tourism.
Created by Loch Lomond Group, the distillery is made up of four distinctive buildings, including a working distillery, immersive whisky and gin discovery areas, a dedicated tasting room, a retail space and a café overlooking Loch Lomond.
The retail space also showcases the Loch Lomond Group’s wider portfolio, including Scotia and Littlemill single malts, alongside other premium spirits and Champagne.
It is anticipated that the distillery is set to welcome up to one million visitors during 2026, alongside bringing a flurry of jobs to the local community.
Colin Matthews, founder and CEO of Loch Lomond Group and council member of the Scotch Whisky Association, said: “Scotland is celebrated worldwide for its tourism, its exceptional Scotch whisky and spirits, and the natural beauty of places such as Loch Lomond and the Scottish Highlands.
“At Luss Distillery, we have brought these elements together to create a truly memorable destination – one that welcomes seasoned whisky and gin enthusiasts, as well as those curious to discover the people, place, the craft and passion behind our brands.
“Scotland’s spirits sector is facing challenging times, which makes continued investment more important than ever. As one of the largest independent distillers in Scotland, we remain steadfast in our commitment to quality, history, authenticity and innovation, and we will continue to play a prominent role in developing Scotch whisky and the wider spirits industry to ensure it remains relevant, exciting and appealing to modern consumers.”
The first minister of Scotland, John Swinney, added: “It has been a pleasure to open the new Luss Distillery on the banks of Loch Lomond. The distillery and visitor centre not only adds to the quality of the tourism offering in Luss but also to Scotland’s international reputation as a world class destination for visitors.
“This investment by the Loch Lomond Group is extremely welcome, particularly when there are serious challenges impacting on the whisky sector, both at home and abroad.”
