Bestway Wholesale has unveiled its Summer 2026 trading programme, a nationwide commercial campaign designed to help more than 100,000 independent retailers across its 60-depot network.
Running until 10 September 2026, the campaign, which includes alcohol deals, forms part of Bestway’s ongoing strategy to drive incremental footfall across its depot network, helping independent and convenience retailers increase store sales and profitability through stronger seasonal execution.
In depot, Bestway is delivering bold barbecue-themed theatre alongside strong pricing and supplier-backed promotions, all designed to influence purchasing decisions at fixture and help retailers build the right range for summer. The activation simplifies seasonal ranging, according to Bestway, by highlighting proven, high-performing SKUs and helping retailers capitalise on key summer missions including BBQs, staycations, sporting occasions, picnics and last-minute top-up shops.
The campaign, themed ‘Red Hot Deals – Whatever the Weather’, is aligned across Bestway’s website and app, ensuring consistent access for both delivered and Click & Collect customers.
The campaign builds on the success of Bestway’s 2025 summer activity, which delivered an average 10% sales uplift for participating suppliers, demonstrating the effectiveness of combining compelling pricing, strong depot theatre and digital engagement.
Kenton Burchell, group trading director at Bestway Wholesale, said: “Summer remains one of the most important trading periods for independent retailers, particularly across impulse-led categories. Warm weather changes shopping behaviour quickly – frequency increases, convenience missions become more important, and demand can move fast across categories such as soft drinks, alcohol, snacks and confectionery.
“Our role is to make it as easy as possible for customers to buy the right products, at the right price, at the right time, while helping them drive both footfall and basket spend.
“We’ve built ‘Red Hot Deals – Whatever the Weather’ to reflect how retailers actually trade – fast-moving, reactive and increasingly influenced by local conditions. Whether shoppers are planning BBQs, watching sport, enjoying staycations or making last-minute top-up trips, availability is critical.
“By combining strong pricing, clear in-depot execution and digital support, we’re helping customers convert opportunity into profit. This campaign is designed to give retailers the confidence to back key summer categories, maximise availability during peak demand and make the most of every seasonal sales opportunity.”
Bestway’s weather-responsive digital tools also return for 2026, enabling retailers to align stock decisions with local forecasts and react quickly to short-term demand spikes across key drinks, food-to-go and summer entertaining occasions.
