The Win a Garden Makeover competition – part of Constellation’s £5 million consumer campaign for the Australian brand – will run throughout the summer on Shiraz/Mataro and Colombard/Chardonnay.
Ads with the strapline: Good Earth, Fine Wine, will run in The Mail on Sunday, The Telegraph Magazine and Homes & Gardens Magazine.
Clare Griffiths, VP brands marketing, Constellation Europe, said: “Everything Banrock Station does supports its unique positioning around caring for the environment and this has struck a chord with consumers.” The brand is continuing its 18-month link-up with The Eden Project with the release of the new Banrock Station Garden.
It is also working in partnership with the group to build a garden at the Hampton Court Palace Flower Show.


