Fine wine merchant Armit Wines is launching a new wine club initiative.  

The Armit Wine Club offers subscribers access to a “sharply priced” selection of the team’s favourite wines. 

A case will be put together each quarter with a selection of bottles that pivot on terroir-focused and small-production wines.  

Armit have said that the initial case will centre on Italian wines and include products from Elena Walch in Alto-Adige, Piemonte’s Giacomo Fenocchio, Michele Satta in Bolgheri, Sardinia’s Agricola Punica, Viticoltori de Conciliis in Campania and Pietradolce on the slopes of Mount Etna. 

The merchant explained that customers can select an option based on their budget, with flexibility to amend. The Standard Membership is set to be £150 for a 6x75cl case while the Ultimate Membership is £300 for a 12x75cl case. 

Alongside the wines, each member will also be assigned a wine club advisor to answer any questions they have. Each case comes with an information pack about the regions, producers and wines. 

Armit Wine Club members will receive a complimentary bottle of Champagne in their first case and a ticket to Armit Wines’ portfolio tasting.