Aldi has launched a ‘Winefluencer Club’ in collaboration with social media influencer Liam D’Arcy, known as The Wine Wally. 

The supermarket is offering 10 shoppers the chance to trial its new spring/summer range for free, in exchange for sharing their thoughts online under the #AldiWinefluencerClub hashtag. 

Aldi said it hopes to tap into the growing social media world of wine enthusiasts, moving away from the idea that wine is only for experts. 

It also noted that these online reviews will provide valuable feedback to help shape future wine selections. 

D’Arcy adds to the campaign by sharing his top social media tips: stop the scroll, keep it simple, give your audience something to do, have fun. 

Applications to be one of the selected shoppers are open until March 18. 

D’Arcy commented: “This is a fantastic opportunity for wine lovers – not only to taste Aldi’s amazing wine for free, but to develop their skills, grow their audience and help others discover top picks from the latest range.”   

Julie Ashfield, managing director of buying at Aldi UK, added: “At Aldi, we’re embracing the changing world of wine. With the launch of our Winefluencer Club, we’re not just offering great wine, we’re creating a community where passionate wine lovers can share their thoughts on the range. It’s all about making wine something that everyone can enjoy, no matter their level of expertise.”