Waitrose has added 380 new festive products to its range for Christmas 2026, as it looks to capitalise on the trend for “restaurant-quality home entertaining”.

Festive Aperitivo Spritz, Spicy Marg Olives and Negroni Inspired Olives are designed to encourage ‘aperitivo hour’, the supermarket said, while the drinks line-up also includes No.1 Dark Chocolate & Orange Flavour Irish Cream Liqueur.

According to research carried out by Obsurvant on behalf of Waitrose, 62% of UK adults are dining out less, driving demand for restaurant-quality home entertaining with luxury aperitivos and sharing plates.

Maddy Wilson, Waitrose director of own brand, said: “Christmas is about bringing people together over exceptional food. This year, we’ve reimagined festive traditions with vibrant global flavours, premium ingredients and restaurant-quality dishes that make entertaining at home feel effortless. From the first starter to the final toast, every part of the collection is designed to help customers create memorable moments around the table.”

The wine line-up includes No.1 German Pinot Noir, Rheinhessen, 2025; No.1 McLaren Vale Grenache 2025, Australia; and No.1 Picpoul de Pinet, Langeudoc, 2025.