Smirnoff ads will be on TV screens every month except for January in 2014 as the brand ups its annual marketing spend to £7.5 million. Senior brand manager Jessica Lace said £1.10 of every £10 spent on spirits in the UK goes on Smirnoff (Nielsen, year to August 3013). She aims to build on that by promoting it as Smirnoff Bite, a cocktail “easy for…

Diageo has launched a new TV ad as part of a £4.5 million campaign to push Smirnoff’s new signature serve, Smirnoff Apple Bite. The ad runs throughout September and features snakes emerging from a bartender’s sleeves to create the serve, which is made up of Smirnoff, apple juice and lemonade. A drinker looks on hypnotised as the bar slowly descends into chaos with manic dancing…

Diageo is introducing a liqueur called Smirnoff Gold, which blends Smirnoff No.21 premium vodka with natural cinnamon flavouring and visible flakes of edible 23 carat gold leaf, into the UK market. The new 70cl bottle retails at £21.95 and will be pushed into the UK market with a £4.5 million through-the-line ad campaign. Karen O’Shea, marketing manager for Smirnoff Western Europe at Diageo, said: “Smirnoff…

Smirnoff is returning to TV screens this month as part of a new £2.5 million ad campaign. It builds on the vodka brand’s Nocturnal Awakening campaign, launched six months ago with the message that “if you try something new you will have a better time”. The TV spot will first air in the UK in Northern Ireland on 15 April and in the rest of…