Diageo uses AI to reveal top flavour trends

Diageo has outlined the five flavour trends that will shape how global consumers socialise this summer. According to the Smirnoff owner’s latest Flavour Forecast, key…

The biggest alcohol brands in supermarkets

NielsenIQ 2021 data shows its boom time for big beer brands, with the category taking six of the top 10 spots in the list…

Smirnoff looks to stand out with diamond giveaway

Diageo is to launch a nationwide promotion for its Smirnoff vodka brand, as it looks to standout in a busy vodka market. The ‘Smirnoff 21…