To celebrate its 25-year anniversary, Smirnoff Ice has launched its first-ever global campaign, spanning over 20 countries. The campaign has been developed with…
To celebrate its 25-year anniversary, Smirnoff Ice has launched its first-ever global campaign, spanning over 20 countries. The campaign has been developed with…
Diageo is to launch a nationwide promotion for its Smirnoff vodka brand, as it looks to standout in a busy vodka market. The ‘Smirnoff 21 Diamonds’ campaign, which rolls out in September, will offer consumers the chance to win one of 21 diamonds, which Diageo says are worth £4,000 each. The limited-edition temperature activated bottle or neck collar packs will be available across grocery, convenience…
Vodka brand Smirnoff No.21 is collaborating with leading mixer, Fever-Tree, to champion Spritz serves this summer. The two-million-pound integrated “Spritz Up” campaign is live now until August and will hero the vodka Spritz serve across On and Off Trade. The activity will see out-of-home, digital, social, sampling as well as in-venue/ store activations across the UK. The “Spritz Up” partnership champions the simplicity of creating…
Diageo is introducing Smirnoff Infusions, creating a range for the Smirnoff portfolio that is designed to be mixed with soda to create a lower calorie finished serve. The new spirit drink, which is made with Smirnoff No 21 Vodka, is infused with real fruit essence and natural ingredients to produce two variants: Smirnoff Infusions Orange, Grapefruit & Bitters; and Smirnoff Infusions Raspberry, Rhubarb & Vanilla.
Diageo has invested in cutting edge outdoor advertising that changes depending on the weather and the time of day. The Posterscope ads cover key brands Gordon’s, Tanqueray, Captain Morgan, Smirnoff and Smirnoff Cider, which share digital airtime across London. Smirnoff Cider ads will be displayed close parks and retail outlets, with bespoke creative executions served when the weather reaches a certain temperature. A Gordon’s ad…
Smirnoff is set to issue thousands of ‘Red Cups’ POS kits to retailers across the country, challenging them to create inspiring, in-store displays to be in the with the chance of winning £1,000. The initiative, aimed at the convenience channel, will take place throughout May, June and the first half of July. Retailers will be invited to take a photograph of their creative POS displays…
Smirnoff has revealed plans to break into the thriving cider market with the UK launch of Smirnoff Cider. The launch, which brand owner Diageo said would “revolutionise” the cider category, marks its latest attempt to tap into the growing cider segment in the UK; in June 2015 it launched Pimm’s Cider Cup. Smirnoff Cider will initially be available in two flavours: Raspberry & Pomegranate and…
Diageo is planning an appeal over an Advertising Standards Authority ban on an ad for its Smirnoff vodka. The ASA said the Filter ad – launched as part of a £15 million campaign for the UK’s best-selling spirit brand last year – implied that the success of a social occasion “depended on the presence of alcohol”. In the commercial, the atmosphere in…
