What retailers can expect this Christmas – NIQ analysis

Christmas is easily the most important season for BWS. Inflationary pressures that squeezed shoppers’ wallets in 2023 have begun to taper off. Consumers are…

WKD launches tongue-in-cheek ad campaign naming itself ‘CEO of Blueness’ 

WKD has launched a new ad campaign, promoting itself as the original RTD brand.   In a market dense with RTDs, WKD has named…

New drinks launches – September 2024

The monthly round-up of what’s new in low/no, beer, cider, wine, spirits, RTDs and mixers… SPIRITS AND LIQUEURS  White Claw Vodka  30-40% abv £21 USP:…
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Monastrell’s Kingdom: discovering the high-altitude PDOs of Southeast Spain – Advertorial