The Retail Proposition Index (RPI) report has found specialist online drinks retailer Naked Wines to have one of the best loyalty schemes, with supermarkets Tesco and Sainsbury’s also taking top spots.   While supermarkets and specialist drinks retailers scored highly in several areas, the report found that they lacked the fun factor.   The rankings, created by strategy consultants OC&C, rated retailers based…

If you’re immersed in the world of beer, you’ve likely seen the Society of Independent Brewers’ (SIBA) latest campaign. In a David-and-Goliath-esque effort, SIBA aims to fight back against ‘big beer’ with a campaign designed to help consumers identify ‘true’ independent breweries. Will it work, asks Lizzy O’Riordan   For years, the word ‘craft’ was synonymous with smaller breweries. It evoked the idea of…

The EY Holiday Shopping Survey has revealed that consumers are starting their holiday shopping earlier this year to spread out spending and find good value gifts.  Among the 1,000 consumers polled about holiday sales, 64% of UK consumers said they enjoy sales events such as Black Friday.  However, the same data set found that an equal percentage will only buy on sale to…

In response to consumer budget restraints, M&S has reduced the price of a third of its wine range.  The price of over 120 wines has dropped since April, including a further 22 reductions this week.  This is in addition to the store’s buy four, save 10% deal on wine, previously buy six.  Dror Nativ MW, senior wine buyer for M&S, said:…

After more than four decades stationed in Mere, Wiltshire, Yapp Brothers Wine Merchants has moved to Sparkford, Somerset. As the business gets used to its new space, Jason Yapp discusses how his father started the business, the new tasting room, moving 6,000 crates of wine and the launch of the Yapp wine label We’ve just moved from Mere to Sparkford, but this wasn’t…

I’ve written before about the tedious predictability of algorithms, but in the month following the Olympics, Instagram’s advertising bot really excelled itself, with offers for all manner of sports gear crowding my feed. At one point, I saw quite a nice pair of shorts. Following in the footsteps of the Galileo of garment marketing, Calvin Klein – who reorganised the universe of underwear…

The sourcing managers at Morrisons have revamped the supermarket’s French wine section with the intention of making it more approachable.   “We try to move through the countries on a periodic basis, where we focus and redevelop what we’re doing. It’s a way of making sure that we’ve got the best value,” wine sourcing manager, Emma Jenkinson said at the supermarket’s Autumn/Winter tasting this…