Scottish vodka brand Glen’s has launched its first major refresh since launching in 2003, as it looks to reach new consumers. Spearheaded by creative agency…
Scottish vodka brand Glen’s has launched its first major refresh since launching in 2003, as it looks to reach new consumers. Spearheaded by creative agency…
Majestic Wine is launching a new ‘Majestic Diversity In Wine Scholarship’ this Autumn. With the aim of helping to increase diversity and inclusivity in the wine industry, the annual programme will see up to 50 candidates from BAME or diverse backgrounds put through their WSET Level 2, free of charge and with no further obligations to join the business. The first scholarships will be available…
Think Spirits 2021, Drinks Retailing’s annual day of spirits events, is launching a live webinar next week. The event -Tuning into the Constants & Changes of the New Drinks Landscape – is now open for registrations, and will take place live on September 22, at 11.30am. During the live webinar a panel of experts will discuss how the pandemic has had an effect on the…
Barefoot is introducing a wine seltzer brand to the UK. The Gallo-owned wine brand is launching Pineapple & Passionfruit and Strawberry & Guava flavours in 25cl cans. Each drink is 4% abv and a can contains 70 calories and has an rrp of £1.80. The hard seltzer category is booming in the US and many drinks manufacturers hope it will take off in the UK.
Seedlip is launching its RTD cans in a four-pack format, following the success of its canned variant launched earlier this year. The alcohol-free brand is now launching its Grove & Lemongrass canned variant as a four-pack, which will launch exclusively in Waitrose stores and waitrose.com from the end of this week. Henry Dunn, Seedlip grocery national account manager, said: “With the RTD market growing at…
Smokehead Islay Single Malt Scotch Whisky is launching the first in a series of “bold broadcasts” on Instagram. The first event, which will take place this Sunday (April 12) at 5pm, will feature Smokehead brand ambassador Mikey Sim and custom Ducati aficionado Tyler Lunceford – creator of the Smoker Ducati motorcycle – as they host an Instagram Live stream (@smokeheadwhisky). The duo…
Fentimans is launching its biggest marketing push to date to encourage more consumers to trade up to its premium products. Its latest £1.2 million campaign celebrates the “amazing flavour packed into every bottle of Fentimans botanically brewed drinks”. The national outdoor campaign will be focused on key cities and metropolitan areas across the UK. It will be supported by digital,…
Gravity Drinks is launching a range of premium tequilas into the UK, with the initial trio of drinks each packaged in bottles inspired by Mexico’s renowned Lucha Libra. The Mucha Liga range represents three distinct “personalities” of tequila: Bravo (blanco), Canibal (reposado) and Invicto (anejo). The range comes from the La Cienega region of Jalisco in Mexico, from the Juanacatlan Distillery. The three tequilas combine…
