Strongbow is offering a special on pack promotion to help retailers drive sales through the summer months. The ‘Make an Epic Festival Entrance’ competition builds on the success of last year’s campaign, celebrating Strongbow’s sponsorship of three festivals: Kendal Calling, Isle of Wight Festival and Victorious. For a second year running the cider brand is challenging customers to ‘Make an Epic Festival Entrance’, with eight…

Consumers appear to favour a night in with a cream liqueur over a visit to a nightclub, according to the updated basket of goods used to measure consumer prices. The Office for National Statistics (ONS) has added cream liqueur to the basket of goods used to calculate inflation for the first time, along with other popular ‘at home’ items such as coffee pods, while night…

For a long time, Californian wine has been split into two camps. In one sit entry-point brands such as Blossom Hill and Barefoot, in the other top-priced Syrahs and Zinfandels with high alcohol, high extraction and high points from über-critic Robert Parker. But now a new – or, in some cases, not so new – style of wine is moving into the middle ground and…

The average bottle of wine in the UK off-trade today will set you back £5.34, according to Nielsen – a hefty whack for consumers facing income squeezes, soaring household bills and rising taxes. It’s been a steep and inexorable rise from less than £4 just a few years ago, with inflation, the duty escalator and exchange rate ups and downs all playing their part.

British wines can fill the demand for cheap, entry- level products and stop hard-up consumers abandoning the category, according to Broadland Wineries. The company’s core Three Mills range sells for £3-£3.50 and it reported a surge in demand for these wines among shoppers still struggling financially. Wine director Arabella Woodrow MW told OLN: “With the credit crunch people have been looking at ways not to…