Italian sparkling wine brand Bottega is linking up with two fashion and beauty events at Westfield shopping centres in London.

The brand will carry out sampling, on- and off-premises sales at the On Trend events at Westfield London on September 15-17 and Westfield Stratford City on September 22-24.

The events will feature hourly catwalk shows and pop-ups by Elle, Cosmopolitan and Esquire magazines.

Bottega Gold prosecco will be additionally supported by branding and videos on digital screens for a two-week period.

The brand’s supplier said the activity would see the Bottega brand reach an estimated audience of over 5 million people.

Clare Morris, brand manager at Catalyst Brands, said: “The UK is still a fairly young market for Bottega Gold and On Trend provides a fantastic opportunity for exposure and to engage directly with our target audience.”

The partnership between Bottega and Westfield On Trend was arranged by independent marketing and communications company Slam Communications.