WKD has revealed details of its latest marketing campaign to support the launch of WKD Blush.

WKD Blush Hour is a new 10-week digital and social media campaign headlined by designer and beauty blogger, Binky Felstead, who stars in the TV series Made in Chelsea. The campaign supports the launch of the latest WKD newcomer, WKD Blush, by associating the variant with “getting Saturday nights off to a great start”.

The WKD Blush Hour slot, which takes place each week at 7pm on Saturdays, will run from 25 June through July and August on Mixcloud radio. It will also be highlighted on WKD’s and Binky’s social media pages.

Each week WKD will offer its fans a range of prizes from fashion vouchers to make-up, all designed to help support the Saturday night occasion.

Debs Carter, Marketing Director – Alcohol, at SHS Drinks, said:  “The ‘WKD Blush Hour’ provides an unrivalled opportunity for WKD Blush to engage with WKDs core audience of 18 to 24-year-olds at a key point in their weekly social calendar.

“Socialising with friends is and always has been at the very heart of the WKD brand’s DNA and this campaign will resonate with consumers by bringing together a winning combination of the key influences on this peer group’s lives:  music, fashion, the chance to win fabulous prizes and getting together with mates on Saturday nights all headlined by a renowned and popular style icon and accessible via social media.” 

The passionfruit-flavoured WKD Blush, which is rose coloured, was launched in February.