Wines of Germany is extending its 31 Days of German Riesling focus tastings outside of London for the first time.

The generic group said it is seeking new networking opportunities in Manchester and Edinburgh this spring, following high demand for its annual Riesling campaign.

Wines of Germany’s UK director, Nicky Forrest, said: “We are thrilled to announce an enhanced regional focus for this year’s campaign. As the 31 Days movement has developed since its conception, we are seeing an increased number of participating restaurants, wine bars and retailers from all over the UK and we plan to encourage this nationwide growth year-on-year.”

German wine importers will now showcase their German Riesling selection to buyers and sommeliers ahead of the summer’s celebration of the grape variety. These new events will take place on March 26 in Manchester’s Salut Wines and on April 10 in the Edinburgh wine bar Smith + Gertrude.

The group said last year was a successful one for 31 Days of German Riesling. New branding was rolled out and more than 150 restaurants, wine bars and independent merchants took part. The group is now preparing to launch the nine edition of the movement this July. 

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