WineGB is to exhibit as a major generic body for the first time at the London Wine Fair this year.

The move reflects category growth and increasing demand from both the domestic and key international markets.

The Fair, which takes place in May, has seen significant growth from both English and Welsh wines exhibiting over the past couple of years and this move with bring them together under one roof to create a specific destination for visitors at the show.

The London Wine Fair will be the largest exhibition for WineGB in 2020, aside from its own annual tasting.

The zone will feature a fully staffed reception and meeting area, surrounded by the individual wineries in pre-built pods or spaces. This will be located in the dedicated Drinks Britannia section, which was created to celebrate the best of British-made wine, beer, cider, spirits and soft drinks.

WineGB has invited its almost 500-strong membership to participate and is expecting strong take up.

Head of London Wine Fair, Hannah Tovey, said: “Over the last few years LWF’s visitor surveys have demonstrated that our professional wine buyer attendees would like more English wine content – England is routinely cited as a “top five” country – ultimately to support putting more English wines on their lists. We can be confident that the appetite for this content is enormous; those British wineries who have already participated have enjoyed vast numbers of enthusiastic visitors.

“We are absolutely thrilled that WineGB has carved out a new way for its producer members to work with us for our 40th anniversary edition of London Wine Fair. WineGB and LWF share a mutual understanding that its members will benefit from having visibility at the UK’s biggest and most important wine trade event. There is, simply put, no better opportunity to meet UK buyers across the on and off trade spectrum on such a relevant platform. Here’s to a fabulous and diverse showcase of our home-grown talent, from producers big and small.”

WineGB’s marketing manager, Julia Trustram Eve, said: “I am delighted that WIneGB will be back at London Wine Fair and to see a good range of English and Welsh producers present. This is such an important event for the UK wine trade and it’s great that the nation’s own thriving wine industry is part of it.

“It is an exciting time for English and Welsh wines and here is a great opportunity to showcase a range of wines and producers to the UK trade.  We know that there is a great deal of interest in English and Welsh wines from all sectors of the trade, and LWF will provide that platform.”

Wineries wishing to participate should contact Alex Booth:

The London Wine Fair 2020 will take place May 28 to 20.