William Grant & Sons has appointed a new commercial director for UK & Ireland.

Matt Billinghurst has been taken on for the role, following a number of internal moves which saw Neil Barker appointed as managing director of UK & Ireland and Rita Greenwood promoted to managing director of Europe, Middle East & Africa (EMEA) in late 2017.

Billinghurst joins from PepsiCo, where he previously held the role of Tesco Sales Director, responsible for leading the commercial agenda across multiple categories and markets. Prior to that he progressed through various senior roles during a career spanning more than a decade across a wide range of trade channels.

Barker said: “I am delighted that someone of Matt’s caliber is joining William Grant & Sons at such an exciting time in our premium spirits growth journey – his experience of advanced multi-channel customer parenting is second to none and Matt’s ambition to develop our business in new trade channels can already be felt.”

Billinghurst added: “I have already been impressed by the drive of William Grant & Sons UK to be a progressive premium spirits leader while maintaining the quality, passion and heritage of a five-generation family business. It is clear that I have joined a dynamic UK team and I am exciting to accelerate the commercial agenda with all our customer partners in the future.”