VK has launched a Christmas jumper giveaway campaign across social media, to tap into its core student audience.
The interactive campaign has the help of celebrity social media influencers, and it aims to drive awareness of the RTD brand with its core 18 to 25 year-old audience in the run up to the party season.
Abigaile McCabe, VK brand manager, said: “VK has a loyal online community, made up of millennials who engage with us on an almost daily basis. Our latest campaign is designed to strengthen this and ensure they feel valued, all the while staying true to our successful #DOUVK Rewarded campaign. And what better way to do this that with premium, sought-after merch?
“We have chosen a select number of influencers who resonate with millennial and students to create a connection with our audience and ensure the jumpers land on as many student backs as possible.”
Made in Chelsea’s Sam Thompson and YouTube’s Mikey Peace will give their fans the chance to get their hands on these festive freebies on their Instagram profiles.
The campaign will run until Christmas.