Treasury Wine Estates has launched a new marketing campaign for Wolf Blass, celebrating the wine’s award-winning history and fronted by a new TV advertising campaign in the UK.

The advert, which celebrates the winery’s recent award wines, will be seen on major programming across key territorial and satellite channels throughout October, and will be supported by in-store activation support in key retailers.

The new advert will be shown around broadcasts of Coronation Street and Emmerdale on ITV, as well as the Jonathan Ross Show. It will also be shown on Channel 4’s Formula One highlights coverage, as well as on other programming across the ITV and Channel 4 digital networks, and on Sky One and Sky Living.

In the grocery channel there will be activation across the Yellow Label and Silver Label ranges, with extensive in-store features. There will also be sampling activity in Asda and it will feature in Tesco’s Drinks Festival.

In convenience there will be activations in Nisa and Bargain Booze, while more than 2,500 POS kits will be going into retail clubs servicing the cash & carry sector.