Treasury Wine Estates has unveiled a new campaign for its Wolf Blass wine brand.

“Here’s to the Chase” is a TV commercial, which will make its debut from March 16 to June 30, across Finecast Video on Demand (VOD) and Sky Adsmart TV broadcast platforms across the UK.

The commercial will also be overlaid with a clickable and trackable Urchin tracking Module (UTM) link to encourage consumers to convert to purchase.

The campaign will also be supported via social media across Facebook and Instagram.

Ben Blake, Head of Marketing Europe at Treasury Wine Estates, said: “Wolf Blass last featured on our TV screens back in 2017 and the brand continues to go from strength to strength in the UK market. After a successful year as official wine partner of the ICC Cricket World Cup in 2019, we are continuing to demonstrate our confidence in the brand with another significant £1million investment for the ‘Here’s to the Chase’ campaign.

“With the objective of recruiting consumers to the wine category, digital plays a huge part in our 2020 marketing plans. The new commercial can reach targeted audiences and track customer behaviour and purchases, all through the click of a button.”