Treasury Wine Estates (TWE) has announced two UK hires, as it looks to bolster the business’ marketing function.

Benazir Barlet-Batada (pictured right) has been named director of global brands, while Russell Kirkham (pictured left) becomes head of marketing, EMEA for the Treasury Premium Brands portfolio, which includes Wynns, 19 Crimes, Squealing Pig and Pepperjack.

A spokesperson for the company confirmed that these are newly-created roles.

Barlet-Batada was most recently senior marketing director at Mondelēz International, while Kirkham’s background includes a five-year stint at Quintessential Brands.

Kjetil Undhjem, chief marketing officer for Treasury Premium Brands, said: “It’s an incredibly exciting time for TWE both at a global and regional level, as we continue to grow the Treasury Premium Brands portfolio and expand the marketing team. Benazir and Russell both join us with a wealth of experience of managing some of the world’s most recognisable brands and a track record of delivering growth for the brands they have directed. They are significant appointments for the business and will be instrumental in helping to grow the Treasury Premium Brands portfolio and fulfil TWE’s ultimate ambition of becoming the world’s most admired premium wine company.”