Toby Mason has joined Artelium Wine Estate as sales director, moving from his role as director of sales for South and Central UK at Enotria.

According to the English wine producer, Mason’s appointment comes as it looks to accelerate its commercial growth in the premium wine sector.

The estate said its new sales director brings more than three decades of experience in the UK wine trade, which he will use to oversee the producer’s trade sales strategy, account development and on-trade expansion.

In addition, Mason will oversee sales for South African producer Rickety Bridge, which is owned by Crosbie Family Wines, a stakeholder in Artelium Wine Estate.

Before joining Enotria, where he led a 15-strong team, Mason held senior roles at Heritage Wine Company, EWGA, Matthew Clark and Majestic Wine.

On his new role, Mason commented: “I’m thrilled to be joining Artelium Wine Estate at such an exciting stage in its development.

“Artelium is a producer with real momentum, clear vision and an impressive commitment to quality. I’m excited to join the business and help drive its next phase of commercial growth.”

Meanwhile, Artelium founder Mark Collins, added: “Toby brings exceptional experience, commercial acumen and deep knowledge of the UK wine market.

“He has a proven ability to lead teams, grow sales and build lasting partnerships, and we’re delighted to welcome him to Artelium as we continue to strengthen our position and take the business forward.”