Fourteen million people have been reached by a Twitter campaign funded by the beer industry, according to the organisers.

Britain’s Beer Alliance, the organisation behind the £10 million There’s A Beer For That campaign, claims to have reached these 14 million users after tweeting out 3,000 food and beer matches under the hashtag #BeerMatch.

It says it has also reached 7.5 million users with a weekly beer club hosted by experts on the @BeerForThat page, while it has gained 135,000 likes on its Facebook page.

Britain’s Beer Alliance has now appointed Neil Gannon as marketing lead for the campaign.

Gannon, who spent 10 years at AB Inbev, will be tasked with “developing and deepening relationships across the whole of the industry, helping galvanise further support for the campaign”.

Programme director David Cunningham said: “His extensive experience and expertise in marketing and the beer industry will be invaluable to the team, and I look forward to his input as our category campaign continues to grow and develop. Neil is passionate and knowledgeable about beer, and will be a great addition to the team.”

Gannon added: “The There’s a Beer for That campaign is imperative to boosting sales of beer and strengthening the category in the UK, and I’m delighted to have started.”