Drinks educators and influencers The Three Drinkers have launched an inclusivity mentorship and incubator programme, called Drinklusive.
Founded by The Three Drinkers managing director Aidy Smith, the scheme aims to help aspiring writers and content creators from diverse communities.
Smith said six mentees will be onboarded across LGBTQIA+, ethnic minority and disability diversity communities with socio-economic status considered. Each programme will take place over six months, with the first starting in January 2024. Applicants can apply via The Three Drinkers website from December 11 2023 – January 1, 2024.
The scheme is being supported by industry players such as the WSET, Jancis Robinson and Global Brands.
“Since I joined this industry a decade ago, it’s been my mission to welcome more diverse faces into it,” said Smith. “Being the only TV presenter in the UK with Tourette’s Syndrome and one of the few openly LGBTQIA+ and neurodivergent personalities in the drinks world has allowed me to see how much work needs to be done and I’m now in a position to influence that change.”
Each mentee will receive WSET Level 2 and 3 training for wine or spirits. Michelle Brampton, WSET CEO said: “We’re passionate about increasing diversity and inclusivity in the drinks industry. It’s at the heart of our purpose which is to empower people through inspiring learning experiences all over the world. We’re delighted to be the education partner for this unique initiative which will undoubtedly change these six aspiring drinks writers’ lives and give them valuable experience and insight to support their ambitions.”
Mentees will be paid to create content for The Three Drinkers content hub and receive a guaranteed commission for The Independent and Jancisrobinson.com. They will also be invited to work at London Wine Fair in a paid capacity.