Celtic punk band The Pogues have teamed up with West Cork Distillers to launch an Irish whiskey into the UK market.
The band were out in full force at the Boogaloo pub in London’s Archway to promote the new whiskey over the weekend, handing out shots and cocktails such as The Fairytale, named after their hit Christmas single Fairytale of New York.
The whiskey is a blend of grain and single malt, targeted at 25 to 35-year-olds, with an rrp of £30, and it will be distributed in the UK by Halewood International.
John O’Connell, co-founder at West Cork Distillers, said: “We wanted to create an Irish whiskey with global appeal, which isn’t without its challenges.
“The Pogues offer a perfect partnership as they share many of the same values as our company such as an independent spirit, a slightly unorthodox approach and a commitment to quality, as well as success on the international stage.”
In a statement, The Pogues said: “It’s been brilliant working with such experts to come up with a whiskey that we all think reflects our spirit and that we all like the taste of. It’s wonderful to add to the ranks of great Irish whiskeys and we hope it stands the test of time.”