Senior drinks industry figures will once again embark on a cycling challenge this summer in aid of drinks charity, The Benevolent.

‘Le Tour d’Estates’ will take place on August 12 and the organisers are encouraging experienced cyclists who can complete the 103km route in four hours to join the challenge, with the aim of collectively raising £20,000 for The Benevolent.

The charity said Rathfinny has offered to provide a healthy breakfast to kickstart the day at 10am from the wine estate in Sussex. The route will take the cyclists through the countryside of Sussex, including the third-highest point on the South Downs, Ditchling Beacon, before a stop at Bollney Wine Estates.

The pelaton is expected to cross the finish line back at Rathfinny at 2pm, where riders will be treated to a barbecue and post-ride refreshments.

Chris Porter, ceo of The Benevolent, said: “It is a serious ride for cyclists looking to raise some serious money for The Benevolent. We have enlisted the help of some seasoned cyclists from the industry to help with the route.

“I would like to thank our Trustees Andrew Shaw and Andrew Hawes, Phil Tuck MW and of course Rathfinny and Bolney Estates for their generous time and help in support for the day and getting Le Tour D’Estates up and running. I am looking forward to a great day.”

Julia Trustram Eve, marketing director of WineGB, said: “This will be a challenging cycling tour, but we know everyone taking part will be up for it. It is raising money for a great cause and brillian that two of our top producers, Rathfinny and Bolney, are supporting cyclists to complete their long circuit. Good luck to all participants.”

Anyone interesting in joining the bike riders can email Lucy Marcuson, events coordinator at:lucy,; and those intertested in making a donation can visit the JustGiving page: www.justgiving/fundraising/tourdestates