The Benevolent has launched its new mental health awareness campaign #NotAlone, which aims to encourage members of the trade to speak freely about mental health issues within the workplace, creating a stigma-free environment.

At the end of last year The Benevolent announced it would take on an active role in the social movement aimed at changing the perception of mental health difficulties.

The campaign was officially launched at the Vintners’ Company Annual Wine Trade Lunch in aid of The Benevolent.

At the event chairman Tom Yusef said: “I am incredibly proud of The Benevolent’s achievements, and the wonderful work done to help colleagues who are facing difficult circumstances, whatever they might be. Upon appointment as Chairman of the Board of Trustees, I have committed to do my utmost in the interest of those whose benefit we strive to serve. This is still my priority and I am looking forward to another new year of success, working with the excellent team at The Benevolent and the new appointed ceo Chris Porter.”

Yusef is also urging members of the trade to engage and answer a questionnaire, and to forward the link of the survey to their colleagues, employees and friends within the trade. The survey aims to outline current mental health difficulties experienced by members of the UK drinks industry. The research is run by Wine Intelligence and is available via the Wine Intelligence website.

Chief executive, Chris Porter, said: “I cannot imagine what it must be like to be living with depression, severe stress and anxiety and having nowhere to go or no one to talk to. Mental health issues are not restricted to class, race, gender, sexual or religious orientation – it can affect anyone at anytime in their lives and our trade is no exception. I am very proud that we have announced this campaign to help those that are impacted by this and for them to know that they are not alone. We are here to help. The campaign spearheads our existing work as we begin this New Year, which will see The Benevolent offering an even greater level of support to those in our industry who are currently suffering real hardship and difficulty in their lives. I would like to thank the trade, especially our Corporate Partners, ambassadors and fundraisers for all their fantastic and ongoing support.”