The Benevolent charity has changed its name to The Drinks Trust.

The new name, supported by a new logo and website, was announced by chairman Michael Saunders and chief executive Ross Carter, at the charity’s major annual fundraiser last night at the Natural History Museum. Members of the UK drinks industry attended the event, and helped to raise more than £43,000 for the charity.

The Drinks Trust will remain a valuable support to the charity in challenging times, the charity heads explained.

It will be offering new wellbeing services in the form of sleep and insomnia support, addiction and alcohol consumption services and a fourfold increase in therapy grants, in addition to the financial and practical assistance it already offers.

It will also move in a new strategic direction to become a community-focused organisation offering support and services through mentoring, vocational tools and networking opportunities, which are all initiatives intended to help the drinks industry to thrive.

The Drinks Trust will also increase practical support for the careers of its workforce – from their arrival into the industry to their retirement – with a focus on both work-life and wellbeing.

Olly Smith was Master of Ceremonies at the event and he was also announced as one of the founding patrons of The Drinks Trust by Tom Yusef, previous Chair of The Benevolent and now Lead Patron of The Drinks Trust. The two will be joined as Patrons by Matthew Rhys, Hollywood actor and star of The Wine Show, and wine writer, Jancis Robinson.

Carter said: “Since 1886, The Benevolent has worked to support members of the drinks trade, through the provision of financial assistance, housing for the retired and in more recent times, with wellbeing services. As the drinks industry has evolved, so too have the needs and profile of the individuals being assisted. More than ever our people need guidance and support to achieve their goals, as well as the support and assistance when they face challenging times.

“As a result, this calls for an industry charitable organisation that provides its community with the services and support required to thrive in the modern workplace and to overcome the challenges work and life can throw at us.”

Saunders said: “Taking up the position of chair a year ago, I called for significant change and a modern organisation to support the drinks industry, my fellow trustees agreed and I am proud that we have achieved this today. The work starts now and I would call on all businesses and people working within our industry to support it, for their benefit, and for the benefit of the industry.”