Thatchers Cider is set to release a new TV commercial, which will air for the first time on February 2, 2019.

The advert, entitled Race Car, features the Thatchers ‘spokesperson’ first introduced in the Somerset cidermaker’s 2017 Hot Air Balloon ad. It follows an unexpectedly slow race car driving through some iconic West Country landmarks.

The message to viewers is that Thatchers is totally uncompromising about the quality of its cider. You wouldn’t settle for a race car that could almost race, so why buy a cider that’s almost perfect, the company said.

The 30 second commercial will be first seen on ITV during the Six Nations Rugby England Vs Ireland match on February 2 at half-time. It will then be shown from February through to September on ITV, Channel 4 and Multichannel, during this year’s top sporting events and TV moments, with hero spots to include The Grand National, Monaco Grand Prix, Game of Thrones and the Great British Bake Off.

The ad also runs in cinema during July and August, including the silver spot in the hotly anticipated new Quentin Tarantino Film – Once Upon A Time in Hollywood.

Yvonne Flannery, Head of Brands at Thatchers Cider commented: “This new phase of our award-winning campaign features our popular spokesperson, as well as cameos from Martin Thatcher and our chief cidermaker Richard Johnson. Filmed in iconic West Country locations, it retains a gentle, warm-hearted yet funny tone, and leaves the viewer with no doubt as to the taste and quality of Thatchers ciders – what cider’s supposed to taste like.

 “Following from our Hot Air Balloon commercial, which we know resonated strongly with viewers on enjoyment and memorability, Race Car creates a long-term campaign for Thatchers, filmed in the same, sunny photographic style, and featuring familiar faces, music and scenery to support brand recognition.

“Of course, the notion that the race car is going so slow is clearly ridiculous, as was the low flying hot air balloon in the first of the ad series. This is a humorous ad that will appeal to a wide audience and introduce new customers to our brand.”