Thatchers Cider is introducing a Rosé Cider, made from a blend of naturally sweet rosy-red dessert apples.

The newcomer, which will initially be packaged in cans, is made from a combination of Pink Lady, Fuji and Gala apples.

The 4% cider is being launched in a 4x44cl can pack, which will then be followed by the introduction of a 50cl flint bottle in December. The can pack is now available from selected Sainsbury’s stores across the country.

Fourth generation cidermaker, Martin Thatcher, said: “Thatchers Rosé is a new and exciting sweet rose cider that gives consumers just what they are asking for – a great tasting, characterful, sweeter, lower abv cider, made to a consistently high quality by the cidermakers at Thatchers.

“Rosé continues to demonstrate our total commitment to quality apple cider and cidermaking expertise. As with all our ciders, apple choice is hugely important to us, so we have selected red dessert apples, including Pink Lady, Fuji and Gala for their sweetness, aroma and quality.”

He added: “With the market moving on, now is definitely the right time to introduce this new cider. It comes with our longstanding Somerset family cidermaking heritage, but meets the needs of today’s cider consumer through taste, quality, provenance and sustainable packaging.”

Thatchers produced the market’s first rosé cider almost ten years ago.