Thatchers is launching a new TV campaign, which will hit screens on August 17.

“Family” is designed to reinforce the values that are “the driving force behind everything that Thatchers does”.

The new campaign from the Somerset cider maker will be broadcast nationally, on TV and Video on Demand.

The ad has been directed by award-winning British director Steve Reeves with production company Another Film Company. The creative agency is McCann Bristol, and media agency Bray Leino.

Bill Bailey has provided the voiceover, and as in previous campaigns managing director Martin Thatcher has a cameo role, this time joined by family members Anne and Eleanor. Cidermakers Richard Johnson and Sophie Jennings also make appearances.

Martin Thatcher, four generation cidermaker, said: “This is an ad that’s warm with a smile in its heart. We hope everyone will be able to relate to it. The sense of family runs very strongly throughout all we do at Thatchers, from our heritage and traditions, through to our quality and expertise in cider making. It’s something we’re all very proud of, and we know it’s something that will always stay true. There’s never been a better time to reinforce the message of family and caring for each other.”

A forty and thirty second ad will showcase the Thatchers cider portfolio of Thatchers Gold, Haze and Rosé. A social campaign will also run.

Thatchers recorded an increase in sales during the lockdown period of 108.7% in the last 12 weeks (IRI, vol sales 12 w/e July 18, 2020).