Taylor’s Port has launched a new digital campaign for Taylor’s Chip Dry to celebrate the start of white port season. 

The ad will be live across Instagram and Facebook during July and August, with the aim of bringing to life the “White Port and Tonic” serve in a simple, light and refreshing way.

Taylor’s Chip Dry was first blended back in 1934 and the white port has been frequently enjoyed in Portugal as a long drink with tonic ever since.

The animated ad is inspiring this passion for White Port in the UK, conveying a “perfect go-to-cocktail” that can be ready in a matter of minutes with a handful of ingredients. It educates the consumer on the best way to enjoy the simple Taylor’s Chip Dry and Tonic serve – over ice with a twist of lemon and a sprig of mint. With its naturally lower ABV it is an ideal drink for summer, the company said.

Managing Director at Mentzendorff, Andrew Hawes, the UK importer for Taylor’s, said: “Taylor’s pioneered the premium White Port category having a strong presence for many years in the market – it is therefore fantastic to see the uplift in interest and consumption, no doubt helped by the “G&T” boom, as White Port & Tonic offers a refreshing and lower alcohol alternative.

“We have always worked hard on tastings and recommended mixes and now we have more options with a great variety of different tonic waters. This is the perfect time to bring the Taylor’s Chip Dry and Tonic to life for UK consumers.”