Taylor’s Port has launched a new digital campaign ahead of the Christmas season as brand owners look to introduce new drinkers to the category.

The ‘Pass the Port’ campaign focuses on festive food pairings with Taylor’s Late Bottled Vintage 2018. A handful of influencers are partnering with Taylor’s for the activity, including chef James Strawbridge and wine writer Helen McGinn.

With the aim of demonstrating the versatility of the 2018 Port, Taylor’s will be sharing content with each influencer to highlight a different food pairing.