Budweiser has launched its football-focused off-trade campaign ahead of the FIFA Women’s World Cup, which the brand is set to sponsor. Budweiser – which has been the official sponsor of the England women’s team since 2019 – will be promoting its connection with the World Cup through limited-edition packs of bottles and cans.  The packs will feature FIFA branding as well as…

Carlsberg Marston’s Brewing Company (CMBC) has rolled out a new TV ad campaign for its San Miguel Spanish beer brand. The ‘Here’s to the Seekers’ campaign is described as a “multi-million pound investment” showcasing the “authentic Spanish lifestyle”. The ad has launched across UK TV including Sky, ITV and Channel 4, along with outdoor campaigns in London, Manchester, Birmingham, Leeds, Liverpool, Cardiff and Brighton. CMBC…

Key categories stocked up? Check. Chillers in working order? Check. But what else can retailers do to gain an edge this summer? Nigel Huddleston asks the experts BE A MATCHMAKER In addition to drink, food is a key element of most summer get-togethers, and passing on food pairing tips through POS or social media can generate extra sales. Kevin Fawell, off -trade sales director…

Coca-Cola is arguably the most recognisable soft drink in the world. And now, in a first, its brand owners are tapping into the rapidly expanding RTD category with the release of Jack Daniel’s & Coca-Cola in pre-mixed cans. Launched across both the on- and off-trade earlier this month, the collaboration is a testimony to the ever-growing popularity of RTDs among both retailers and…

From sparkling tea to shrubs and moodboosting beverages, there is a burgeoning world of drinks with adult appeal that are not just alcohol alternatives, finds Lucy Britner  Remember the Volkswagen Just Like a Golf TV ad from about 10 years ago? Loads of cars were likened to a Golf but the message was that they ultimately weren’t the same.  Well, that sometimes feels like…

Amathus has lined up a new shop, set to open on March 9, on Hampstead High Street. The launch will take the number of shops in the capital to seven, along with two regional stores in Bath and Brighton. The store will feature around 2,500 products across spirits, wine, Champagne and cigars. The shop will also offer customers local delivery and click and collect. “The…

Entries for the International Cider Challenge (ICC) 2023 will close on March 3. With the aim of platforming the cider industry, the competition is open to cider producers from any part of the world.  Ciders entered into the tasting categories will be blind tasted by a panel of independent judges, while those entered into the design and packaging awards will be judged against a set…